Guides
One guide per color family, built from 17,141 lipsticks we measured by color. Where the famous shades really sit, what sets them apart, and cheaper twins.
The pink guide
We measured 24,097 lipsticks and found that pink is one of the biggest and blurriest color families. Here is what makes a pink pink, where pink ends and nude begins, and why the name on the tube can't always be trusted.
Read the guide →The red guide
2,668 reds, sorted by undertone and depth, so you can stop guessing.
Read the guide →Color science
Every shade gets an address in color space. Here's how we read it: ΔE, undertone and depth, in plain English.
Read the guide →Coming soon
Want to know when a new guide is out? Paste this link into a feed reader app such as Feedly, Inoreader or NetNewsWire, and new guides show up there on their own. No need to share information with us.